Our Mission & Purpose
Our mission is to develop products and services for the spa industry designed to give additional security and protection solutions that eliminate sexual misconduct.
It only takes one incident of misconduct to devastate a successful spa business. We know that first-hand and it's the reason Smart Spa technology exists today. Each incident universally drives up insurance costs for every spa business - no matter your history. To give spa owners dual protection, we're combining technology that prevents and eliminates sexual misconduct with professional liability coverage - and the lowest rates the industry has seen in decades.
Now, there's one solution to two industry-wide problems.
The SAIFE Team
As an owner of a successful spa franchise, Charles learned first- hand the devastating effects one incident of sexual assault can have on a family, a business, and an entire community. In 2017, he founded SAIFE to stop sexual assault in the spa industry forever. A U.S. Navy Veteran and guided by his faith, Charles is an expert at building successful teams to solve big problems. He is also a loving and proud husband, father and grandfather.
As a mathematician turned Silicon Valley entrepreneur, Yacin brings invaluable experience in leading tech teams and scaling tech startups. With a broad background that includes chip design, IoT, Computer Vision and AI, he simplifies complex technologies to bring new business and consumer products to market. Yacin is also a US patent holder, husband, father of three, and a painter. Creativity is the common denominator underlying all of his ventures.
Yacin Bahi, PhD
In nearly two decades as a business strategist and marketer, Joel has led small business turnarounds, new product launches, and delivered millions of dollars in profits to investors and business owners. He’s been called an “idea generation machine." Joel specializes in product positioning, identifying meaningful metrics for decision-making, creating marketing tests, leading design sprints, and drinking lots of coffee.
Memory is a California native who spent the last decade leading strategic fundraising and communications initiatives for notable NPO’s like Habitat for Humanity, the Society of St. Vincent de Paul and the NAACP. Her time developing successful revenue-generating campaigns lends to her new role at SAIFE where she oversees our brand and content objectives. When she’s not on her laptop, you can find her at the beach with her family.
Roberto is a native of Boricua who comes to SAIFE with expertise in implementing human resource strategies, financial planning, and project management. He holds a Bachelor’s degree in Psychology and holds a Series 6 License, a skillset that supports his role in supporting the team and overall product development for SAIFE. Outside the office, you can find Roberto running, directing the church choir, or teaching.
Roberto Cora Ferreira
Our Business & Values
We created SAIFE because we knew that the problem of human misconduct in sensitive environments needed to be fixed, and that we could fix it. We experienced a sexual misconduct problem in one of our own businesses and we were devastated by it. This one incident put our clients, family, employees, and business at risk; not to mention it cost us a lot of money.
While we're solving a serious problem, we don't lose sight of our core values: including fun, growth, peace, and spiritual well-being. We're really good at connecting the dots, overcoming challenges, and making complex problems simple.
What do you value? Let's connect!